Joy Mcleod

Senior UX · Lead UX · Principal UX

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My Experience


User Experience is something I've always loved. My journey into this field started in 2006, I have been working as a User Experience Design Specialist for over 10 years now, and I have worked with multiple organizations with lots of exciting user centered driven projects. Over the years, I have lead the user exprience design of multiple projects, some of these projects span different sectors like: defense, interactive journalism, corporate hiring and talent acquisition, investment trading portal, UNICEF's RapidSMS Birth Registration; an application that shows national birth registration statistics, election monitoring tools for data capturing deployed multi-nationally, e.t.c.

I believe the user journey is always more rewarding than the destination, and problem solving should be centered around the users so I strive to look for ways to bring on the best user centered design into mobile and web applications with my craft. I love to take ownership of my work and drive engagements on my workstreams. Plus I always strive to add value to whatever team or organization I am a part of.


My Skills and Tools


  • Requirements Definition
  • Persona Creation
  • Story boards, User Stories
  • Information Architecture (IA)
  • User Reserarch, Focus Groups
  • Customer Journey Mapping
  • Usability Protocols
  • A/B Testing, Card Sorting, Usability Testing
  • Affinity, Use Case Diagrams
  • Mockups, Wireframing, Prototyping
  • UX/UI Design, UX AI Design
  • Responsive Design
  • Balsamiq, Axure, Miro, Figma/Figjam
  • XD, Sketch, Illustrator, Photoshop
  • Web Accessibility
  • Data Visualizations
  • Front End Development
  • Responsive Design
  • Web Accessibility
  • Data Visualizations
  • HTML, XHTML, HTML5
  • CSS, CSS3
  • LESS, SASS
  • JavaScript/jQuery
  • Git
  • JIRA,Confluence, Trello
  • Geospatial Mapping
  • WATERFALL, AGILE/SCRUM